01 — Objective
Learning is a way of life. Unfortunately, it gets tougher as we grow up. However, upskilling is the need of the hour for anyone willing to hustle for their dreams. Task - make upskilling easy for working professionals on-the-go with the Harappa app.
02 — Important factors
Three factors were kept in consideration to make the app as smooth as possible -
Crisp content - be it text or videos, every lesson had to be under 20 minutes to ensure easy consumption
Bright UI - learning should never be boring
Credible, smart brand - the app had to solidify Harappa as a learning platform that knows what it's doing ie potentially career changing (huge responsibility)
03 — Creative + Execution process
Three steps to the Harappa app launch were -
Rewrite all existing long-form lessons to bite-sized 20 mins lessons that are easy to consume, and retain
Lead the design team to stitch the lessons together in a seamless manner, follow an illustration style to make the experience easy and light
Approve all content, and manage all production & post-production schedules with in-house and external teams
