Moo-ood - Dentsu Slingshot's in-house newsletter

01 — Objective

Straight up - make a cool newsletter for Denstu Slingshot.

02 — Creative process

Slingshot was the first advertising agency I worked at. Naturally, I was extra observant, especially in the initial few months. All those observations drenched in pop-culture trends became the canvas for this newsletter that I went on to name Moo-ood!

The newsletter never actually came out! But it was one of those projects that a young creative needs to play around with, I guess. I surely did!

03 — Personal Win

Having fun is necessary. And sometimes, freewheeling can give way to cool stuff!