As part of a pitch, I was asked to present a 3-month strategy for brand development + YouTube and social media planning for Scalenut - an AI powered content platform.
02 — Creative process
My plan was to break the task down into parts based on 4 pillars that could make a brand the go-to name in any category -
Community Building
Brand Awareness
Leadership Positioning
Knowledge Sharing
And then build content buckets across different social media platforms that would align the brand as per these pillars.
Here's the strat deck that helped us secure the pitch -
03 — Results
We managed to secure the pitch in the first round.
04 — Personal Learning
Keep it simple. Identify 3-4 values that the brand stands for, and build content that knocks on those values every time. This will turn those values into identifiers for your audience.
